Academic Research · Premaster Marketing

A short study on social media advertising.

You will see a very short video clip (a few seconds) from an advertisement for a digital camera called DigiDispo. After watching, you'll answer a few brief questions about your impression of the clip and the person speaking.

There are no right or wrong answers — we're interested in your honest first impression. This takes about 2 minutes. Your responses are anonymous and used solely for academic research.

Step 1 of 6 · The video clip

Please watch the clip below.

Audio is recommended. The clip is only a few seconds long.

Once you have finished watching, click "Continue" below.

Step 2 of 6 · Your impression

Who do you think was speaking?

In your own words, who is the person speaking in this clip? What kind of person do you think they are?

The person in this clip is most likely...*

The founder of DigiDispo (the brand owner) A real customer sharing their personal experience A paid creator or influencer hired by the brand I'm not sure

Please select one option.

How confident are you about your previous answer?*

1 = Not at all confident · 7 = Very confident

Not at all confident Very confident

Please select a rating.

Step 3 of 6 · Your impression of the person

Please rate the person speaking.

For each pair below, indicate where the person speaking falls on the scale from 1 to 7.

Please rate all items.

Step 4 of 6 · Authenticity

How authentic did the clip feel?

To what extent do you agree with each statement?

1 = Strongly disagree · 7 = Strongly agree

Please rate all items.

Step 5 of 6 · A few more impressions

A few more impressions.

To what extent do you agree with each statement?

1 = Strongly disagree · 7 = Strongly agree

Please rate all items.

Step 6 of 6 · About you

A couple of quick details.

These help us describe the sample. Your responses remain anonymous.

Your age*

Please enter a valid age (16–99).

Gender*

Male Female Non-binary Prefer not to say

Please select an option.

Your responses will be sent securely and used solely for academic research purposes.

Complete

Thank you for participating.

Your responses have been recorded. They will contribute to academic research on spokesperson identity in social media advertising. You may now close this window.